World Wildlife Foundation/
Condoms for Conservation

2016 D&AD New Blood Awards Pencil Winner

The World Wildlife Fund queried young creatives to find a way to engage their member base beyond their current programs. 

What's the best way to drum up activism for our endangered, furrier, better halves? 

Answer: make the message as simple as possible. If humans are responsible for declining animal populations, the solution should start with us--as in, let's do our part to ensure there are fewer homo sapiens. 

With that, Condoms for Conservation was…conceived.

Credits:
Creative Director: Mihai Botarel
Copywriters: Lauren McNally/Ryan Cousins
Art Director: Asyia Fisher/Adam Pampanestor