Rolex and Cinema

Rolex watches have been featured in films since the dawn of the motion picture. In 2016, Rolex and the Academy of Motion Pictures Arts and Sciences entered into a formal partnership in an effort to perpetuate the art of cinema for years to come. Each year, Rolex has released a :60 TVC on Oscars night. Since 2017, those commercials have featured four directors: Martin Scorsese, Kathryn Bigelow, Alejandro G. Iñárritu and James Cameron. This year, the theme was “mentorship.” Below, you’ll find short films of each director talking about their mentors and the importance of passing on their knowledge to the next generation.

Credits
Executive Creative Director: Antonio Navas
Executive Creative Director: Nathalie Brown
Associate Creative Director: Carlos Pabon
Copywriter: Lauren McNally
Art Director: Jack Llewellyn-Karski
Editor: Avery McCarthy