Tudor: Daring Stories
Tudor Watches wanted to create a series of social films—called “Daring Stories” (from Tudor’s “Born to Dare” slogan)—featuring their most prominent brand ambassadors, including legendary footballer David Beckham and New Zealand All Blacks player Beauden Barrett. The team curated a list of sentimental objects that hold dear meaning to the players, to be used as prompts for them as they told personal stories. We then edited the films into short, snackable social content that ran on Facebook and Instagram. I created the interview questions used during the shoot and worked closely with our editor to ensure that each film told an individual story.
Credits
Executive Creative Director: Florent Imbert
Creative Director: Nathan Goodson
Creative Director: John Codling
Copywriter: Lauren McNally
Art Director: Andrew Berardi
Editor: Avery McCarthy
The Captain’s Armband
David Beckham talks about leadership and the pride he felt while playing for his country.
A Family Gift
David Beckham talks about joining the Tudor “family.”
The First Watch
David Beckham talks about the first Tudor watch he ever put on on his wrist.
Beauden’s Watch
Beauden Barrett reflects on the timelessness and craftsmanship of his Tudor watch.
The Playbook
Beauden Barrett talks about the game strategy behind the champion New Zealand All Blacks’ winning record.
The Medal
Beauden Barrett talks about the moment the All Blacks won a World Cup championship.