Sudafed PE 🤧 for Head Congestion & Pain Relief
In continuation with Sudafed’s “Characters” campaign, our team created “Bonnie,” a visual representation of severe head congestion, to launch a new product targeting congestion and pain. I wrote :15 and :06 digital videos, digital banners, radio ads, social posts and OOH.
Credits:
Executive Creative Director: Amy Carvajal
Creative Director: Winnie Chang
Copywriters: Lauren McNally, Rob Colucci
Art Director: Claire Zou
Illustrator: Tiago Hoisel
