Don Ciccio & Figli Italian Herbal Liqueurs
Ready-to-Drink Cocktails

 Don Ciccio & Figli, a DC-based Italian craft liqueur brand featuring handcrafted spirits based on generations-old family recipes from the Amalfi coast, decided to create a line of ready-to-drink cocktails—named Perla Cocktails—in response to a growing pandemic-forced takeaway business. I created product descriptions for each cocktail to be used on packaging and the DC&F website, as well as the website introduction to the new product line.

Credits:
Copywriter: Lauren McNally
Designer: Betsy Martin
Creative Strategist: Gia Bagherpour